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Victory Vermont – Maple Syrup

Bringing the Family Together

The Problem


Victory Vermont is a maple syrup production company that has been in its primitive stage for some time now. Named after the place of origin, Victory Vermont has recently acquired investments to help ramp up production. With their increase in productivity comes their need for a brand refresh


The Resolution


They wanted a brand identity refresh that has a bucolic feel and resonates with people of all ages while cementing their current brand’s strap line of “bringing the family together”.

Shibui set out to create an identity that was vibrant and youthful but still held an essence of the roots of Victory Vermont. 

What we did


Research


Branding


Identity


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