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The Body Art Academy

Creating Careers in Body Art

The Problem


The Body Art Academy wanted an overhaul of their course prospectus and manuals, as well as a brand that was a better representation of their professional ethos. We were tasked with encapsulating this while ensuring the bohemian flavour remained.


The Resolution


We decided to structure this as two master brands – The Body Art Academy as an accreditation and then a brand that could co-exist as a community of body artists that can be translated on to merchandise.

As a result, we developed a motif to stand with the logo as well as a big 'B' motif which would stand as a more informal role for the brand.


What we did


Research


Print Media


Branding


Editorial


Design

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A community of Body Artists

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