The Body Art Academy
Creating Careers in Body Art
The Body Art Academy wanted an overhaul of their course prospectus and manuals, as well as a brand that was a better representation of their professional ethos. We were tasked with encapsulating this while ensuring the bohemian flavour remained.
We decided to structure this as two master brands – The Body Art Academy as an accreditation and then a brand that could co-exist as a community of body artists that can be translated on to merchandise.
As a result, we developed a motif to stand with the logo as well as a big 'B' motif which would stand as a more informal role for the brand.
What we did
A community of Body Artists